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CONTENTS
An Explanation An Introduction of Two Persons I. The First Days in America II. The First Job: Fifty Cents a Week III. The Hunger for Self-Education IV. A Presidential Friend and a Boston Pilgrimage V. Going to the Theatre with Longfellow VI. Phillips Brooks's Books and Emerson's Mental Mist VII. A Plunge into Wall Street VIII. Starting a Newspaper Syndicate IX. Association with Henry Ward Beecher X. The First "Woman's Page," "Literary Leaves," and Entering Scribner's XI. The Chances for Success XII. Baptism Under Fire XIII. Publishing Incidents and Anecdotes XIV. Last Years in New York XV. Successful Editorship XVI. First Years as a Woman's Editor XVII. Eugene Field's Practical Jokes XVIII. Building Up a Magazine XIX. Personality Letters XX. Meeting a Reverse or Two XXI. A Signal Piece of Constructive Work XXII. An Adventure in Civic and Private Art XXIII. Theodore Roosevelt's Influence XXIV. Theodore Roosevelt's Anonymous Editorial Work XXV. The President and the Boy XXVI. The Literary Back-Stairs XXVII. Women's Clubs and Woman Suffrage XXVIII. Going Home with Kipling, and as a Lecturer XXIX. An Excursion into the Feminine Nature XXX. Cleaning Up the Patent-Medicine and Other Evils XXXI. Adventures in Civics XXXII. A Bewildered Bok XXXIII. How Millions of People Are Reached XXXIV. A War Magazine and War Activities XXXV. At the Battle-Fronts in the Great War XXXVI. The End of Thirty Years' Editorship XXXVII. The Third Period XXXVIII. Where America Fell Short with Me XXXIX. What I Owe to America Edward William Bok: Biographical Data The Expression of a Personal Pleasure
An Introduction of Two Persons
IN WHOSE LIVES ARE FOUND THE SOURCE AND MAINSPRING OF SOME OF THE EFFORTS OF THE AUTHOR OF THIS BOOK IN HIS LATER YEARS
Along an island in the North Sea, five miles from the Dutch Coast, stretches a dangerous ledge of rocks that has proved the graveyard of many a vessel sailing that turbulent sea. On this island once lived a group of men who, as each vessel was wrecked, looted the vessel and murdered those of the crew who reached shore. The government of the Netherlands decided to exterminate the island pirates, and for the job King William selected a young lawyer at The Hague.
"I want you to clean up that island," was the royal order. It was a formidable job for a young man of twenty-odd years. By royal proclamation he was made mayor of the island, and within a year, a court of law being established, the young attorney was appointed judge; and in that dual capacity he "cleaned up" the island.
The young man now decided to settle on the island, and began to look around for a home. It was a grim place, barren of tree or living green of any kind; it was as if a man had been exiled to Siberia. Still, argued the young mayor, an ugly place is ugly only because it is not beautiful. And beautiful he determined this island should be.
One day the young mayor-judge called together his council. "We must have trees," he said; "we can make this island a spot of beauty if we will!" But the practical seafaring men demurred; the little money they had was needed for matters far more urgent than trees.
"Very well," was the mayor's decision--and little they guessed what the words were destined to mean--"I will do it myself." And that year he planted one hundred trees, the first the island had ever seen.
"Too cold," said the islanders; "the severe north winds and storms will kill them all."
"Then I will plant more," said the unperturbed mayor. And for the fifty years that he lived on the island he did so. He planted trees each year; and, moreover, he had deeded to the island government land which he turned into public squares and parks, and where each spring he set out shrubs and plants.
Moistened by the salt mist the trees did not wither, but grew prodigiously. In all that expanse of turbulent sea--and only those who have seen the North Sea in a storm know how turbulent it can be--there was not a foot of ground on which the birds
- Published on: 2016-01-30
- Released on: 2016-01-30
- Format: Kindle eBook
Most helpful customer reviews
18 of 18 people found the following review helpful.
An exhilarative peep into the process of Americanization.
By Christian Engler
In 1920, the former editor of the Ladies' Home Journal, Edward Bok, published his fascinating memoir, an exceptionally well-written book through which he candidly yet eloquently recounted the step-by-step process of his 'Americanization' from penurious immigrant Dutch boy to affluent pioneering American editor and philanthropist; hence, it is not a surprise that the work secured for its author both the coveted 1921 Pulitzer Prize for Biography/Autobiography as well as the Gold Medal of the Academy of Political and Social Sciences. Succinctly written using the third person narrative format, the book chronicles the humble beginnings of Edward Bok from when he was a child in Helder, Netherlands to how he and his family-like many immigrants of the time-fled to the United States as a result of the 'technological order' that brought about a wave of new opportunities. But it would not be in the world of hard-core industry where he would make his name; when Edward Bok left the Netherlands in 1870, he had but three things to sustain him: his family, his meager belongings and some advice from his Dutch grandmother-"...make you the world a bit more beautiful and better because you have been in it." {P. xxi} Through the acts of frugality, laborious toil, absorption of American ideals and visions of a better life, Edward Bok slowly rose above the unbending economic classicism that unfortunately soldified the roots of many families as well as their descendents into harsh blue-collar drudgery. Though he never received a collegiate education, because he quit quite early, his leaving school was not the limitation of his intellectual instruction. Life was, in fact, the expansion of it, for it led him to acquire his learning in a most unorthodox fashion. For people who never receive an education, there is, for the most part, a hidden kernel of regret that sometimes becomes everlastingly needling and tragically overwhelming. As that is the con, the pro would be that they would be liberated from the arrogant pretentiousness and bemused condescension that a liberal education can sometimed imbue in one who is well learned. Neither of the above plagued Edward Bok. To quench his insatiable thirst for knowledge about what the essence of success was, he wrote to men and women of eminence, asking them not merely for their signature, but for a piece of wisdom, advice. And many-including Henry Ward Beecher, Louisa May Alcott, Samuel Clemens, Oliver Wendell Holmes, Ralph Waldo Emerson, Ulysses S. Grant and William Tecumseh Sherman, among others-did not hesitate in the least to proffer advice. What began as a simple inquiry into success, ended as a voluminous mass of autographs and lettes that revealed the most intimate thoughts and beliefs of some of the greatest historical figures in American history, of which no dollar value could ever be placed. Through this inquist, Edward Bok not only found connections and valued friendships, but he whetted his editing and writing prowess, innate abilities that later led him to work for Henry Holt & Company, Charles Scribner's Sons and The Brooklyn Magazine (as editor); it too led him to establish The Bok Syndicate Press and eventually assume the helm, for thirty years, of the Ladies' Home Journal as editor and then vice president of the Curtis Publishing Company-which owned the magazine. While in command of the LHJ, he cultivated it into a powerhouse that brought about meaningful modifications to the United States, i.e. the better-babies movement, the teaching of social hygiene to youths of both sexes, the beautification of American cities (of which Lynn, Massachusetts was a part), the improving of home architecture and railroad cars, and most importantly, the passing of the Pure Food and Drug Acts by Congress. It was in America where he was able to prove himself: "As the world stands to-day, no nation offers opportunity in the degree that America does...the United States offers, as does no other nation, a limitless opportunity: here a man can go as far as his abilities will carry him...America can graft such a wealth of inspiration , so high a national idealism, so great an opportunity for the highest endeavor, as to make him the fortunate man on the earth today." {P. 448} Durng the latter stages of Bok's life when he established the $100,000 American Peace Award, he did it because America gave him a second chance to work and prove himself, which is not always easy to come by. He did not adhere to the writings of Herbert Spencer, William Graham Sumner or Russell Cornwell, men with timeworn values who espoused the 'lordly' dogmas of Social Darwinism and the Gospel of Wealth-the former being "An ideology based upon the evolutionary theories of Charles Darwin, justifying the concentration of wealth and lack of governmental protection of the weak through the ideas of natural selection and survival of the fittest" while ther latter was a belief "that God ordains certain people to amass money and use it to further God's purpose; it justified the concentration of wealth as long as the rich used their money responsibly." {P. 485 of America And It's Peoples: A Mosaic in the Making} Edward Bok clung to no person and no 'chic' belief, simply his faith, his industriousness and to humanity specifically. We need more Edward Boks in the world!
6 of 6 people found the following review helpful.
A very inspirational book about a great man and his legacy.
By Allen W. Smith
This is the story of Edward Bok, editor of the Ladies' Home Journal for 30 years, and winner of a pulitzer prize for this book. The story begins with his grandparents who dedicated their lives to transforming a barren island in the North Sea, just five miles from the Dutch coast, to a place of beauty by planting trees, shrubs, and flowers over a fifty-year period. The grandmother asked her children and grandchildren to "Make the world a bit more beautiful and better because you have been in it."
The children and grandchildren followed their grandmother's advice. Edward Bok did his part by creating and giving to the people Bok Tower Gardens in Lake Wales, FL. The gardens are beautiful, but the main attraction sits on a hilltop in the middle of the gardens. Known as the "singing tower," the 205-foot neo-Gothic structure houses, in its top, one of the world's finest carillons. Music from the 60-bell carillon drifts down upon the gardens every day.
Visitors from all over the world come to this place of beauty, created, and given to the people by Edward M. Bok. This book is the story of his life and legacy. I just happen to live only ten miles from this beautiful place, and my wife and I vist Bok Tower Gardens frequently. I highly recommend this book.
Allen W. Smith, Ph.D.
3 of 3 people found the following review helpful.
excellent book
By BizBookMan
this is a great book, easy reading, and some of the lessons (management style, on own life) I got out of it are still appropriate, even today. Though one has to read sometimes between the lines to figure out what Edward Bok's management style and view on life was. A great story how he helped build the Ladies Home Journal into such a success, and how he shaped life and public opinion at that time. Keeping things simple; stick to your principals; presistance in achieving your goals; small steps toward a big vision; review obstacles and lessons learned; letting people do their job, having their instructions clear.
you'll read this book quite quickly.
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